MARKETING ACCOUNTABILITY STANDARDS BOARD (MASB)

Author

Joseph H

1 Intoduction

Hello, I’m Joseph from Morocco.

Inspired by Hans Rosling’s TED Talk, I taught myself data scraping, analysis, and visualization.
This non-academic approach has given me a unique perspective, as reflected in my projects—though it also means I may require a thorough onboarding process to align with team standards.

I’m open to starting as an intern, either full-time or part-time. Regarding time zones, I’m in UTC+1, but I’m flexible and can adjust my schedule to accommodate the team’s needs.

Feel free to reach me at joseph.ergo@proton.me, and to visit my website for more projects josephelhaddad.github.io.

This custom report, generated from processing 1.4 TB of public data locally, aims to explore the workforce dynamics of a company—up to 2020.
Essentially, I am doing research on a company that does research.

2 About the project

The project came to life after realizing that web scraping doesn’t allow deep-level filtering—without consuming too much time.The irony is, this project itself took me about a month, but the final RDB contains more data than I could ever scrape.

The raw data was 1.4 TB in size and holds information previously scraped.
Processing was done on my local machine using Python, Polars, and DuckDB, following this workflow:
- Processed raw data into structured Parquet files using Polars.
- Transformed each Parquet file into mini RDBs using Polars.
- Merged all mini RDBs into one using DuckDB.
- Analyzed and filtered data to fit the current project.

Alt text

3 EDA

3.1 market research indestry’s yearly new recruit count

3.2 marketing accountability standards board (masb)’s workforce status over the years

4 Workforce sample

4.1 David Stewart

Job title: Chair
Associated: True
Socials: https://linkedin.com/in/david-w-stewart-7663315

4.1.1 David Stewart’s working period at marketing accountability standards board (masb)

4.1.2 Gantt plot of David Stewart’s experience

4.2 E Craig Stacey

Job title: Director
Associated: False
Socials: https://linkedin.com/in/ecstacey | https://linkedin.com/in/e-craig-stacey-4041932 | https://facebook.com/ecraigstacey

4.2.1 E Craig Stacey’s working period at marketing accountability standards board (masb)

4.2.2 Gantt plot of E Craig Stacey’s experience

4.3 Erich Decker-Hoppen

Job title: Director of communication
Associated: True
Socials: https://linkedin.com/in/erich-decker-hoppen-612a4271 | https://twitter.com/themasb1

4.3.1 Erich Decker-Hoppen’s working period at marketing accountability standards board (masb)

4.3.2 Gantt plot of Erich Decker-Hoppen’s experience

4.4 Frank Findley

Job title: Executive director
Associated: True
Socials: https://linkedin.com/in/frank-findley-49323613a

4.4.1 Frank Findley’s working period at marketing accountability standards board (masb)

4.4.2 Gantt plot of Frank Findley’s experience

4.5 James Richardson

Job title: Board of director
Associated: False
Socials: https://facebook.com/jamie.richardson.54540 | https://linkedin.com/in/james-richardson-758327a

4.5.1 James Richardson’s working period at marketing accountability standards board (masb)

4.5.2 Gantt plot of James Richardson’s experience

4.6 Karen Crusco

Job title: Executive assistant
Associated: False
Socials: https://linkedin.com/in/karen-crusco-63699b

4.6.1 Karen Crusco’s working period at marketing accountability standards board (masb)

4.6.2 Gantt plot of Karen Crusco’s experience

4.7 Karen Scheller

Job title: Common language project manager
Associated: True
Socials: https://linkedin.com/in/karen-scheller-a067a61a

4.7.1 Karen Scheller’s working period at marketing accountability standards board (masb)

4.7.2 Gantt plot of Karen Scheller’s experience

4.8 Katherine Breece

Job title: Intern
Associated: False
Socials: https://linkedin.com/in/katherine-breece-9b36b24

4.8.1 Katherine Breece’s working period at marketing accountability standards board (masb)

4.8.2 Gantt plot of Katherine Breece’s experience

4.9 Kathryn Newton

Job title: Council member
Associated: False
Socials: https://linkedin.com/in/katnewton | https://linkedin.com/in/kathryn-newton-dba-04711311 | https://twitter.com/newtonkathy

4.9.1 Kathryn Newton’s working period at marketing accountability standards board (masb)

4.9.2 Gantt plot of Kathryn Newton’s experience

4.10 Pamela Forbus

Job title: Trustee board member
Associated: False
Socials: https://linkedin.com/in/pamela-forbus-3076681 | https://foursquare.com/user/1502711 | https://facebook.com/pamforbus | https://linkedin.com/in/pamforbus | https://gravatar.com/pamforbus | https://pinterest.com/pamforbus | https://twitter.com/cognitiveartist

4.10.1 Pamela Forbus’s working period at marketing accountability standards board (masb)

4.10.2 Gantt plot of Pamela Forbus’s experience

4.11 Roger Sinclair

Job title: Advisor
Associated: True
Socials: https://linkedin.com/in/roger-sinclair-a9a20017

4.11.1 Roger Sinclair’s working period at marketing accountability standards board (masb)

4.11.2 Gantt plot of Roger Sinclair’s experience

4.12 Seth Leeds

Job title: Advisor
Associated: True
Socials: https://linkedin.com/in/seth-leeds-6689bbb | https://linkedin.com/in/sethleeds | https://twitter.com/bnrspapa